How do you use social media to promote your fitness business? It’s important for fitness businesses to get people out of their homes and back into their previous fitness routines. Social media is one of the best ways to reach out and engage with your previous clients and potential new clients. These tips can help you get the most out of your social media presence.
1. User-Generated Content
User-generated content is significant for fitness businesses. Your current clients can show potential clients how the service really is and the results they’ve achieved with you. Ask your clients if they would record testimonials or if they would show before/after photos. Make sure that you include a logo or watermark on the user content you share. This will help prevent other people from taking your content as their own. If you don’t have one ready to go, you can make one using a free online resource. Try this free Logo Creator here.
2. Influencer Marketing
Influencer marketing can help you promote your fitness business. Look for influencers who regularly promote fitness and fitness-related topics. First, look at the number of followers the influencer has and how they engage with those followers.
3. Broadcast On Social
You can publish live video content on many social media platforms, such as Twitter, Facebook, and Instagram. Use this option and try workouts, recipes, health tips, or any other content your clients would appreciate. Of course, publish recorded videos too, but a survey by Livestream found that 82% of social media users actually prefer live video to record video.
4. Be Inclusive
One of the most important messages you can send through your marketing is that you are inclusive. Ensure that your clients know you welcome everyone regardless of body type, gender, ethnicity, or sexuality. Clients will want to feel supported on their fitness journey, and you can promote this by being inclusive.
5. Instagram Stories
Instagram users love Instagram Stories. In fact, over 500 million accounts use IG Stories every day. You can record live footage, add music, text, and interact with your audience on a real-time basis. It will help increase your visibility, build your audience, and show support for your clients.
6. Don’t Forget Other Video Content Too
Video is and will be a handy tool for you to have in your marketing belt. Make sure your videos are not too long and engaging. Think about recording ways to keep your clients motivated in between visits, or maybe you could record some quick workout videos and share them on your social media.
7. Ephemeral Content Is Important Too
Ephemeral content is content that disappears, so think of Snapchat and IG Stories. This content is typically available for 24 hours before it disappears. Use this type of content sharing to send short and interesting videos and messages to your clients and potential clients. You want your audience to think that they may miss out if they don’t engage with your services.
8. Social Media Ads
Targeted social media ads have become more advanced than they were. This means that you can personalize and target your ads to the most likely to react positively to them. Videos can be very effective here, and many social media users are likely to interact with a video. Think about creative ways to make your videos stand out from your competitors. Yous should also think about using chatbots so that any potential client who engages with your ads receives immediate responses.
