As a personal trainer, having enough clients on your roster is the lifeblood of your business. The good news is you can find out how to get both a more consistent and larger influx of clients with those clever suggestions below.
Get a presence on YouTube.
The very best approach here would be to create workout videos that showcase your style and talent and offer actual results to your viewers. Adding in some novelty makes them shareable too, which can help get your content seen by even more people. Indeed, by demonstrating you can do what you promise, you will probably get a much bigger uptake of new clients because you will remove any aspect of doubt that could hold them back.
A client will seek a personal trainer who provides a specific niche.
Another way to get more PT clients and secure a stable long-term client list is to focus your training talents in a specific area. Of course, when starting, many people think it’s better to offer a wide range of services to a wide range of personal training clients. However, this is rarely a successful strategy in the long term. Instead, what it can do is spread your talents too thin and rob you of the potential to establish yourself as an expert in a specific niche, something that can help your services be in greater demand and allow you to charge more for them.
With that in mind, study to focus on a specific area of personal training. The good news is that there are many to choose from, as you could become a triathlon coach, a weight loss expert, or even a trainer that helps people qualify for the Olympics. Of course, whichever option you choose, making sure you have a genuine interest and that it will challenge you enough in the long term is important too. After all, you wouldn’t wish to become bored with the area you choose to specialize in.
Focus on client referrals
One of the most successful ways to secure more personal training clients is to focus on referrals. This is when a current or previous client refers a family member or friend to you. These can be valuable because this personal, word-of-mouth assurance can help potential clients get over any doubt. Offering a benefit, such as a discount to current clients when they refer friends to you, can be great for encouraging this!
As a personal trainer, offer PT and meal plans to your clients
Fitness is a holistic process. That means that offering training, providing education, and nutrition advice can help bring in more customers. Indeed, as better nutrition means better results when working out, you are likely to get better reviews as well!
Studying nutrition and offering meal plans as a personal trainer can be great for encouraging more clients to sign up with you, Be sure to include suggestions for breakfast, lunch, and dinner, as well as 2 snacks for each day, as well as recipes and shopping lists to make it as easy for your personal training clients as possible.