The fitness industry is one of the most valuable industries globally, and many financial experts value it at about $96 billion as of 2019. So why is the fitness industry growing rapidly? There are many subdivisions of the fitness industry, but one that is now getting a lot of popularity and recognition is the bodybuilding industry.
20% of Americans currently possess a gym membership or a general fitness membership. It is no news that many people go to the gym for various reasons, but the end goal is to get a body they can be proud of. Bodybuilders want to look as robust as possible and readily trade in many numbers at the gym to achieve that feat week in, week out.
But what are these benefits, and how are these benefits making the bodybuilding industry proliferate? Here are the six most significant reasons the bodybuilding industry is growing more quickly than ever.
1. The first reason the fitness industry growing rapidly is it costs less than health insurance
Frankly, health insurance is only becoming more and more expensive. So it comes as no surprise that billions of people suffer. If left untreated, these ailments can become quite severe and lead people to develop even more life-threatening situations. What they formerly depended on, health insurance has now become so much more expensive. If you search online now, you see that the average household pays about $1,152 for health insurance every month. The problem becomes even more significant when you compare it to the minimum wage in many countries. Many of these households don’t even earn $20 an hour.
The outrageous price of health insurance has caused many people to shift towards bodybuilding and fitness. By moving to bodybuilding and fitness, they can successfully preserve their bodies and prevent many forms of sicknesses.
Instead of paying health insurance bills frequently on behalf of their employees, many employers have opted for the cheaper alternative; providing healthy lifestyles. In addition, they give more breaks, covering the fees of health club memberships. Therefore, they cover the costs of health insurance and indirectly increase their company’s efficiency.
2. The World’s Switch Towards Healthy Food also caused the fitness industry to grow rapidly
If you look at how people are eating now, you will notice one typical pattern; people are now ditching fast food and other unhealthy foods for cheaper alternatives. Kudos to the nutrition industry for facilitating this change. In just a few years, this rapid change has made many people consider enhancing their health altogether. The need to work out and stay healthy will continue to do so until they cave in. This phenomenon has led dozens of millions of people to start the bodybuilding and general fitness experience.
Many people even use federally approved supplements such as Canadian Anabolic to maximize their workout sessions and get better results.
3. The fitness industry growing rapidly kicked into high gear once the Option to go digital became a reality
Traditional gyms have been around for many years. They have helped millions of people attain their desired fitness levels and live healthy lives. However, the thought of going to the gym and interacting with others has always scared people. These people would love to go to the gym and other fitness centers, but they don’t like the idea of having to associate and carry heavyweight in front of them. For that reason, innovators have made bodybuilding and exercise so much easier by giving people the option to go digital.
Now, there are so many applications and devices ready to help anyone with their fitness journey. There are so many devices to use, such as Apple Watch, Fitbit, and even smartphones, that fit so well in our pockets. People use these devices to track their steps, time their reps, and so on. Many downloadable apps on these devices can go as far as directing you to your workout. But, of course, it would only provide workouts relevant to where you are training.
4. The pandemic events also played a significant role in the fitness industry growing rapidly
The pandemic brought a lot more change to our society than people would like to admit. First, it made people feel more alone than ever. Second, mental health practitioners stated that stress, panic, and depression levels were high during this period. Interestingly, one way you can suppress mood disorders is by doing enough exercise daily.
These health practitioners recommended exercise for people who felt this way, and the results were astonishing. In addition, people who worked out from their homes felt better, realizing that they could maintain their health and muscles from home. These results continue to propel more and more people to go into bodybuilding and general fitness.
5. More bodybuilding competitions and opportunities contributed to the fitness industry growing rapidly
As mentioned earlier, many people are going into bodybuilding. One of the most compelling reasons behind that is the recent popular rise in bodybuilding competitions. This competition has allowed bodybuilding to develop from being a fitness activity to a professional job.
These bodybuilders have found immense fame in social media apps like Tiktok, Instagram, and Twitter. The majority either flaunt their muscles or provide health tips to their loyal subscribers. Ultimately, the influence would cause many followers to enter the bodybuilding industry, aiding its growth.
6. Fitness centers becoming cheaper also helped the fitness industry to grow rapidly
By now, everyone knows that fitness centers are expensive to enroll in. But, unfortunately, these traditional gyms and fitness centers are so expensive that only people above a specific financial class can conveniently afford them. This became even more of a problem when the pandemic forced companies to lay off employees.
Amazingly, many people worldwide took fitness into their hands and formed “high-value, low price” health clubs. Professional fitness enthusiasts voluntarily joined these groups and taught dozens of people to perform various exercises to stay healthy. Many of these clubs don’t cost more than $20.
Many gyms read the room and have created “budget-friendly” plans for their members. Now, they have fitness clubs that offer fitness training services for a meager price.
Last words on the fitness industry growing rapidly
If you’re an investor, the best time to invest in the fitness industry is now. Millions of dollars are coming in and going out of the bodybuilding industry. As a result, the fitness industry’s value would continue to appreciate. Analysts have predicted that the fitness employment level would reach about 133,900 by 2024. That said, this article has helped to explain six of the most compelling reasons more people are joining bodybuilding.