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How do you use social media to promote your fitness business? Fitness businesses need to get people out of their homes and back into their previous fitness routines. Social media is one of the best ways to reach out and engage with your previous and potential new clients. These tips help you get the most out of your social media presence.
1. User-Generated Content
User-generated content is significant for fitness businesses. Your current clients can show potential clients the service and results they’ve achieved with you.
Ask your clients if they would record testimonials or show before/after photos. Ensure that you include a logo or watermark on the user content you share. Also, this will help prevent other people from taking your content as their own. If you don’t have one ready to go, you can make one using a free online resource. Try this free Logo Creator here.
2. Influencer Marketing
Influencer marketing can help you promote your fitness business. Look for influencers who regularly promote fitness and fitness-related topics. First, look at the influencer’s number of followers and how they engage with those followers.
3. Broadcast On Social
You can publish live video content on many social media platforms, such as Twitter, Facebook, and Instagram. Use this option and try workouts, recipes, health tips, or any other content your clients would appreciate. Of course, publish recorded videos too, but a survey by Livestream found that 82% of social media users prefer live video to record video.
4. Be Inclusive
One of the most important messages you can send through your marketing is that you are inclusive. Ensure that your clients know you welcome everyone regardless of body type, gender, ethnicity, or sexuality. Clients will want to feel supported on their fitness journey; you can promote this by being inclusive.
5. Instagram Stories
Instagram users love Instagram Stories. Over 500 million accounts use IG Stories every day. You can record live footage, add music and text, and interact with your audience in real-time. It will help increase your visibility, build your audience, and show support for your clients.
6. Don’t Forget Other Video Content Too
Video will be a handy tool for you to have in your marketing belt. Make sure your videos are not too long and engaging. Think about recording ways to keep your clients motivated between visits, or you could record some quick workout videos and share them on your social media.
7. Ephemeral Content Is Important Too
Ephemeral content is content that disappears, so think of Snapchat and IG Stories. This content is typically available for 24 hours before it disappears. Use this type of content sharing to send short and exciting videos and messages to your clients and potential clients. You want your audience to think they may miss out if they don’t engage with your services.
8. Social Media Ads
Targeted social media ads have become more advanced than they were. Also, you can personalize and target your ads to the most likely to react positively to them. Videos can be very effective here, and many social media users will likely interact with a video. Think about creative ways to make your videos stand out from your competitors. You should also consider using chatbots so that any potential client who engages with your advertisement receives immediate responses.
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